Project details
Rebuild a Shopify website for a handicraft home decor brand
Artera Home, a certified Amazon partner, is a home decor brand that sells natural handcrafted products made in Vietnam to customers across the U.S. They approached us for a Shopify development project, as their existing site—an underperforming, poorly customized Shopify template—was difficult to manage and update. The website also suffered from multiple design issues that negatively impacted the user experience.
The main challenge was selecting the right Shopify template to build upon
As with all template-based Shopify development projects, choosing the right foundation is crucial to long-term performance.
Design and functionality must meet or exceed the client’s current needs and flexibility for our developers to customize layout and features effectively
Artera Home wanted a custom-designed solution that would give them full control over the look and feel of their website. While WooCommerce is typically our preferred platform for custom eCommerce websites, in this case, we determined that Shopify remained the most suitable platform for Artera Home’s business needs.
Understanding the client’s business goals and user needs to create a seamless online shopping experience
By aligning the website with Artera Home’s brand identity, the rebranding will attract and retain eco-conscious consumers, tripling engagement rates and strengthening the brand’s competitive position against larger eCommerce platforms like Amazon and Etsy.
