Project details
Mia Furniture : Launch website of a riverside luxury boutique furniture brand in Saigon.
Mia Furniture is a luxury boutique furniture brand located in Saigon, specializing in high-end, custom-made furniture pieces that blend modern design with traditional craftsmanship. The website aims to showcase the brand's unique offerings, including a wide range of furniture collections, design inspirations, and a seamless shopping experience. By incorporating stunning visuals, engaging storytelling, and user-friendly navigation, we hope to create an immersive online presence that reflects the brand's identity and values.
Website performance poorly optimize lead to customer leave the page before conversion.
While preparing for the hotel launch in 2019, Mia Saigon approached us to help with their website which was already working but the performance was so poor that they could not execute any plan for digital marketing. We proposed to revise the hotel website design and rebuild it on our own custom WordPress platform for better performance and easier management. Over the course of 3 years, we continued designing new pages and adding functions to the website after it was open and continued to grow.
Revamp Mia Saigon’s website to achieve optimal performance, user-friendliness, and scalability, enabling robust digital marketing strategies and supporting ongoing growth through new features over three years (2019–2022).
Conducted a comprehensive UX audit to identify pain points (e.g., slow navigation, outdated design). Redesigned the website with a modern, visually appealing interface reflecting Mia Saigon’s luxury brand, using high-quality imagery of the hotel’s amenities and Saigon’s cultural vibe.Migrated the website to a custom WordPress platform optimized for speed, with lightweight themes, efficient plugins (e.g., WP Rocket for caching), and a streamlined database. Ensured mobile responsiveness and SEO-friendly structure.
Metrics for Success : Page Load Time, Session Duration, Bounce Rate, Organic Traffic, Booking Inquiries.
The revamped website, rebuilt on a custom WordPress platform, transformed Mia Saigon’s digital presence, enabling effective digital marketing and supporting sustained growth. By 2022, the website’s enhanced performance, user-friendly design, and scalable features drove significant increases in engagement, bookings, and brand visibility, positioning Mia Saigon as a competitive player in the luxury hospitality market
